Helping you to tap into the BAME market in the UK, Nordic and Europe.
We have worked with leading brands and have grown from strength to strength since 2004.
Multicultural Consumers have Spending Power
With a population expected to reach 130.1M by 2020, they represent $3.9 trillion in spending
Multicultural Consumers are Complex
Reaching diverse audiences requires a deep understanding of each one’s cultures and beliefs
Multicultural Consumers are the Future of the U.K.
More than half the population under 18 years old are multicultural and growing over 2.3M every year
We Deliver Multicultural Audiences to our Clients
Our portfolio of clients ranges from financial and banks, entertainment and lifestyle brands to fashion, charities, realtor, corporate institutions and government health campaigns.
Way back in 2004, our journey began. Fast forward and we’re now a leading marketing agency based in London with offices in Uganda and Denmark. Our 30-strong team of marketing experts connect some of the biggest brands on the planet with black and minority ethnic (BAME) consumers in UK, Nordic, Africa and Europe, through compelling, award-winning experiences.
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Take your business soaring high...
Reach for us
Over the years we have built a reputation for excellent service and strong commitment to client’s objectives.
Way back in 2004, our journey began. Fast forward and we’re now a leading marketing agency based in London with offices in Uganda and Denmark. Our 30-strong team of marketing experts connect some of the biggest brands on the planet with black and minority ethnic (BAME) consumers in UK, Nordic, Africa and Europe, through compelling, award-winning experiences.
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You don’t have to reinvent the wheels, right? When you entrust the task of launching a strategy for your latest marketing campaign, you would get many time tested modules that have delivered consistently across different industries.
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The Promota is an award winning multi-cultural marketing agency that offers fully integrated multicultural marketing solutions for clients targeting the ethnic audience in the UK, Nordic countries, Philippines and East Africa. The Promota Africa help to bridge the gap between Ethnic minorities in the UK, Nordic and private sector organisations in Africa, UK, Europe and the ethnic business and consumer markets they wish to reach.
Every campaign is bespoke to our client’s needs, nothing is recycled and we never add preservatives (no outsourcing).
Our passion is to help our clients succeed – at the end of the day – it’s Your Product, Our People!
Award-winning
AFRICAN BUSINESS LEADER OF THE YEAR AWARD (2019) BY BRAAD
AFRICAN DIASPORA AWARD - UK 2017
ICON RECOGNITION AT CA AWARD 2016
BE MOGUL AWARD (2016)
SOCIAL ENTREPRENEUR OF THE YEAR AWARD BB AWARDS (2014)
GAB AWARD: PROMOTION - POSITIVE IMAGE OF AFRICA (2014)
INNOVATIVE AWARD (BRITISH BLACK INITIATIVE) (2009)
COMMON WEALTH BUSINESS INNOVATION AWARD (2008)
UCAA AWARDS - COMMUNICATIONS AND MEDIA (2008)
Client's Testimonies
Very efficient team
Working with Willy Mutenza has been a huge pleasure! Willy and his team work tirelessly and efficiently to ensure projects are executed to a high standard. Willy in particular has seen through some of our most successful projects end to end across our key EMEA countries and continuous to strive for client satisfaction with great professionalism. I would not hesitate to recommend Willy and The Promota Africa for community targeted projects and events.
I have had the opportunity of knowing Willy for the past 10 years over several projects. In marketing, Entrepreneurship and Event organization He is a detail oriented, target oriented, ambitious and powerful co-worker, his knowledge is vast and thorough. Willy is an organized and customer-service oriented perfectionist, has no problem to work hard when necessary. He is ready to deal with difficult situations and solve the problems on time. He always takes care of the job. Willy always maintains very good relation with co-workers and clients. He is an absolutely phenomenal individual. He always delivers over the expected.
Peter NtendeDevOps Manager and SW Tools Expert at Sennheiser
A reliable Service!
Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.
Martin BestTitle Head of Marketing (EMEA) and Partnership Marketing, WorldRemit
A consistency and professionalism service
We have worked with The Promota team since 2005; they have provided marketing and brand awareness campaign for Western Union and in many areas and to name a few – and ensuring improved communications with the ethnic market
Sharon KarugaSenior Regional Marketing Manager - UK, Ireland & Nordics - Western Union
Highly Recommended!
We have worked with The Promota team since 2005; they have provided marketing and brand awareness campaign for Western Union and in many areas and to name a few – and ensuring improved communications with the ethnic market
It’s been a pleasure to work with Willy, and he has provided extensive support in both our Reverse Marketing campaigns in Uganda, where he has execute offline flyering activities, branded our partners and organised media plans with radio stations, to UK-based activities targeting African diaspora. Everything has been execute to a high standard, and his in-market knowledge has proved invaluable. Thanks a lot!
Charlotte WellsTitle Marketing Campaigns Coordinator, WorldRemit
A guru of Ethnic marketing
Willy is a trail blazer, and a rising star among the new breed of emerging African business leaders who are making lasting contributions to private sector-driven growth in the Africa Region. He is resourceful and reliable and delivers quality services and products on time and within the agreed budget.
Dr. Sidi JammehFormer World Bank staff; Chair Emeritus World Bank-IMF African Society
Fast Support!
I’ve had the pleasure to be served by Willy Mutenza and all the team at the Promota for our multicultural marketing and brand presence needs. They really enjoy and are passionate about what they do, this gives such great service and an end result which far exceeded our expectations.
Bob PattersonMarketing Manager - Brussels Airlines
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Negsti HabtomMarketing Campaign Coordinator, WorldRemit
Peter NtendeDevOps Manager and SW Tools Expert at Sennheiser
Martin BestTitle Head of Marketing (EMEA) and Partnership Marketing, WorldRemit
Sharon KarugaSenior Regional Marketing Manager - UK, Ireland & Nordics - Western Union
Oluwaseyi OkeSenior Regional Marketing Manager - Moneygram
Charlotte WellsTitle Marketing Campaigns Coordinator, WorldRemit
Dr. Sidi JammehFormer World Bank staff; Chair Emeritus World Bank-IMF African Society
Bob PattersonMarketing Manager - Brussels Airlines
