We deliver
Multicultural Consumers
The multicultural consumer segment is the youngest and fastest growing in the country. Learn More

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    “Offices in London | Copenhagen | Kampala – clients everywhere. From the UK, Denmark, Sweden, Germany, EU and Africa.

    WE REACH THE HARD-TO-REACH

    What we do

    FIELD MARKETING

    Our Promotional staff carry out activities such as Leafleting…

    DIGITAL & SOCIAL MEDIA

    Blogs, social media, influencer marketing…

    MEDIA BUYING

    Professional multicultural media buying agency…

    RETAIL & IN-STORE

    Pro-active demonstration staff to engage with potential customers…

    BRAND AMBASSADORS

    The face of your campaign, our engaging brand ambassadors…

    BRAND CAMPAIGNS & PLANNING

    Planning your brand advertising campaigns…

    EVENT MANAGEMENT

    Planning, developing and executing community events…

    MERCHANDISING IN ETHNIC SHOPS

    You have the stockists, we have the eye, let’s make your products jump off of the shelves and into people’s baskets…

    EXHIBITIONS & TRADE SHOWS

    We’ll help you make the most of these moments or even coordinate and host them.

    MYSTERY SHOPPING

    Personnel Nationwide to implement all types of Mystery Shopping…

    EVENT MANAGEMENT

    Planning, developing and executing community events…

    MERCHANDISING IN ETHNIC SHOPS

    You have the stockists, we have the eye, let’s make your products jump off of the shelves and into people’s baskets…

    Digital

    Integrated print + digital solutions with proprietary database of over 50k+ Filipino, African-Britons and other multicultural newspapers, magazines, websites, and social media channels.

    Out-of-Home

    Increase brand awareness with high-impact media in multicultural
    communities, including salons, daycares, c-stores, lunch
    trucks, bus shelters and
    subways.

    Radio/TV

    Refuel offers hyper-targeted and local marketing solutions–one-stop shopping for multi-market (or a single market) local cable, broadcast and ethno-radio buys nationwide including Pandora and Spotify.

    Refuel your Campaign™

    KEY FACTS

    Stay one-step ahead with Multicultural Marketing, the numbers are for all to see!

    1 IN 6

    People living in the
    UK are from an
    Ethnic Minority

    £300BN

    The spending
    power of Ethnic
    Minorities in the UK

    1 IN 5

    UK companies
    reach out to Ethnic
    Minority consumers

    69%

    of Ethnic Minorities feel
    UK media has no
    relevance to them

    CLIENTS

    We Deliver Multicultural Audiences to Brands

    Our portfolio of clients ranges from financial and banks, entertainment and
    lifestyle brands to fashion, charities, realtor, corporate institutions and government campaigns.

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    We have worked with leading brands and have grown from strength to strength since 2004.

    A Few of Our Success Stories

    Clients come back time and time again, not because we are headquartered in London, but because our programs deliver great ROI. We are consummate professionals, sages in our space, provide exceptional client value and perks… plus are fun to work with!

    Catherine Wines, Co-Founder, WorldRemit

    WorldRemit, engaging the community

    World Remit + London Barrio Fiesta

    Some of our Awesome Testimonials

    You won’t be the only one lorem ipsu mauris diam mattises.

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      We’re an Award Winning Creative Agency

      Helping you to tap into the BAME market in the UK, Nordic and Europe.

      The Promota is an award winning multi-cultural marketing agency that offers fully integrated multicultural marketing solutions for clients targeting the ethnic audience in the UK, Nordic countries, Philipines and East Africa.

      The Promota Africa help to bridge the gap between Ethnic minorities in the UK, Nordic and private sector organisations in Africa, UK, Europe and the ethnic business and consumer markets they wish to reach.

      Every campaign is bespoke to our client’s needs, nothing is recycled and we never add preservatives (no outsourcing).

      Our passion is to help our clients succeed – at the end of the day – it’s Your Product, Our People!

      Award-winning

      AFRICAN BUSINESS LEADER OF THE YEAR AWARD (2019) BY BRAAD 100%
      AFRICAN DIASPORA AWARD - UK 2017 100%
      ICON RECOGNITION AT CA AWARD 2016 100%
      SOCIAL ENTREPRENEUR OF THE YEAR AWARD BB AWARDS (2014) 100%
      GAB AWARD: PROMOTION - POSITIVE IMAGE OF AFRICA (2014) 100%
      INNOVATIVE AWARD (BRITISH BLACK INITIATIVE) (2009) 100%
      COMMON WEALTH BUSINESS INNOVATION AWARD (2008) 100%
      UCAA AWARDS - COMMUNICATIONS AND MEDIA (2008) 100%

      Our History

      Way back in 2004, our journey began. Fast forward and we’re now a leading marketing agency based in London with offices in Uganda and Denmark.

      Our 30-strong team of marketing experts connect some of the biggest brands on the planet with black and minority ethnic (BAME) consumers in UK, Nordic, Africa and Europe, through compelling, award-winning experiences.

      Our Leadership

      We’re a team of individuals who are passionate about what we do. Each day brings a new challenge and we love challenges.

      We work together and rise to meet our clients’ needs and objectives, tapping into our vast range of expertise and experience to create tailored solutions for our clients.

      We’re a team that works hard and plays hard and we love working with clients that also become part of the Promota family!

      Join the Team

      If you think you have what it takes to make a difference and add value to The Promota Africa, then we’d love you to send us your CV, we’re always on the lookout for top talent.

      Please note that while we endeavour to get back to all applicants, it’s not always possible, so if you have not heard from us, it’s likely that either we don’t currently have a position suited to you, or your application was unsuccessful.

      Meet the team

      We have all been working in the ethnic/multicultural marketing space throughout our careers and are passionate about engaging BAME audiences in UK, Europe and Asia that are traditionally deemed as ‘hard to reach’.

      We are always on the look out for talent to join our team of ambassadors to work on campaigns across the UK, Nordic, Germany and Scotland.

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