Multicultural Consumers have Spending Power
With a population expected to reach 130.1M by 2020, they represent $3.9 trillion in spending
Multicultural Consumers are Complex
Reaching diverse audiences requires a deep understanding of each one’s cultures and beliefs
Multicultural Consumers are the Future of the U.K.
More than half the population under 18 years old are multicultural and growing over 2.3M every year
We Deliver Multicultural Audiences to our Clients
Our portfolio of clients ranges from financial and banks, entertainment and lifestyle brands to fashion, charities, realtor, corporate institutions and government health campaigns.
Western Union
Moneygram
BrusselsAirlines
Lebara
WorldRemit
Lyca
Community Relations | Outreach
We develop outreach plans that deeply impact target audiences in the places where they live, work and play.
Promotional Staffing
Our promotional staff are recruited, trained and carefully matched to every campaign.
Indian
1,412,958 population in UK
Pakistani
1,124,511 population in UK
Black African
1,189,755 population in UK
Caribbean
614,125 population in UK
Filipinos
202,120 population in UK
EVENTS TARGETING ETHNIC GROUPS OFFER IDEAL ADVERTISING OPPORTUNITIES
Take your business soaring high...
Reach for us
FEATURED CASE STUDIES
Track Record
Consistent track record of clients both big and SMEs
Exponential Growth
Our recommendations ensures rapid expansion of business.
Brand Equity
The brands have exceptional premium value of equity
Trusted by leaders
The leaders’ trust in us empowers our operations.
Diverse Portfolio
Our range of clients encompasses the big & the small.
Pioneersin Consultancy
We pioneered the agency concept by launching our own unit.
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Petua Mukanza
Coordinator (Sweden)
Doris M Cornejo
Coordinator, Philippines community (Sweden)
Zaharah Kayongo
Sub Saharan Director
Roxanne Pai
Coordinator, Philippine's Community (Norway)
Willy Mutenza
Managing Director
Peter Ntende
Nordic Regional Director
Evelyn Nielsen
Filipino Community Cordinator
Isabelle Defoe
Chief Operations Officer
Josephine Renker
Coordinator - Philippines Community (Germany)
Cynthia Bakuwera
Coordinator - Africa Community (Sweden Malmo)
Stella Kagwa Katerega
Coordinator Africa Community (Finland)
Moses Lugonvu
Country Operations Manager (Uganda)
About us
The Promota is an award winning multi-cultural marketing agency that offers fully integrated multicultural marketing solutions for clients targeting the ethnic audience in the UK, Nordic countries, Philippines and East Africa. The Promota Africa help to bridge the gap between Ethnic minorities in the UK, Nordic and private sector organisations in Africa, UK, Europe and the ethnic business and consumer markets they wish to reach.
Every campaign is bespoke to our client’s needs, nothing is recycled and we never add preservatives (no outsourcing).
Our passion is to help our clients succeed – at the end of the day – it’s Your Product, Our People!
Client's Testimonies
Very efficient team
Working with Willy Mutenza has been a huge pleasure! Willy and his team work tirelessly and efficiently to ensure projects are executed to a high standard. Willy in particular has seen through some of our most successful projects end to end across our key EMEA countries and continuous to strive for client satisfaction with great professionalism. I would not hesitate to recommend Willy and The Promota Africa for community targeted projects and events.
Negsti HabtomMarketing Campaign Coordinator, WorldRemitBest in Afro Ethnic marketing Service!
I have had the opportunity of knowing Willy for the past 10 years over several projects. In marketing, Entrepreneurship and Event organization He is a detail oriented, target oriented, ambitious and powerful co-worker, his knowledge is vast and thorough. Willy is an organized and customer-service oriented perfectionist, has no problem to work hard when necessary. He is ready to deal with difficult situations and solve the problems on time. He always takes care of the job. Willy always maintains very good relation with co-workers and clients. He is an absolutely phenomenal individual. He always delivers over the expected.
Peter NtendeDevOps Manager and SW Tools Expert at SennheiserA reliable Service!
Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.
Martin BestTitle Head of Marketing (EMEA) and Partnership Marketing, WorldRemitA consistency and professionalism service
We have worked with The Promota team since 2005; they have provided marketing and brand awareness campaign for Western Union and in many areas and to name a few – and ensuring improved communications with the ethnic market
Sharon KarugaSenior Regional Marketing Manager - UK, Ireland & Nordics - Western UnionHighly Recommended!
We have worked with The Promota team since 2005; they have provided marketing and brand awareness campaign for Western Union and in many areas and to name a few – and ensuring improved communications with the ethnic market
Oluwaseyi OkeSenior Regional Marketing Manager - MoneygramA pleasure to work with the Promota Africa Team
It’s been a pleasure to work with Willy, and he has provided extensive support in both our Reverse Marketing campaigns in Uganda, where he has execute offline flyering activities, branded our partners and organised media plans with radio stations, to UK-based activities targeting African diaspora. Everything has been execute to a high standard, and his in-market knowledge has proved invaluable. Thanks a lot!
Charlotte WellsTitle Marketing Campaigns Coordinator, WorldRemit
Dr. Sidi JammehFormer World Bank staff; Chair Emeritus World Bank-IMF African SocietyFast Support!
I’ve had the pleasure to be served by Willy Mutenza and all the team at the Promota for our multicultural marketing and brand presence needs. They really enjoy and are passionate about what they do, this gives such great service and an end result which far exceeded our expectations.
Bob PattersonMarketing Manager - Brussels Airlines
Join the Team
We are always on the look out for talent to join our team of ambassadors to work on campaigns across the UK, Nordic, Germany and Scotland.
Register!
Post Address: 12 Eric Wilkins, Old Kent Road,London SE1 5ES, United Kingdom