In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to...
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by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue...
London is Europe’s (and probably the world’s) most diverse city. Around 300 languages are spoken by its immigrants, which amount to a staggering 2.5 million inhabitants, or 30% of London’s population. The most accessible places to take in this...
Written by Catharine Paddock A review of the United Kingdom’s leading public companies finds their boards lack ethnic diversity and recommends some challenging goals for change. Focusing on the FTSE 100 companies, The Parker Review report – “Beyond One...
Census predictions are forecasting that the ethnic minority group population in the UK is closer to 15% of the total UK population, up from 8% in 2001. Mainstream brands have historically not focused on specific ethnic audiences in the...
TikTok launches business platform TikTok is launching a platform for businesses that it hopes will encourage more brands to use the platform to reach their consumers. Created as a way to give brands opportunities for creative storytelling, TikTok For...
Channel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen. Channel 4 wants to use its...
Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protests By Alison Flood Reni Eddo-Lodge has become the first black British author to take the overall No...
Research by MCC, a specialist multi-cultural communications practice, found that 75% of black, 63% of Asian and 54% of Chinese people believed that consumer brands were not aware of how to market to individuals from ethnically diverse backgrounds, compared...
Consumers feel ‘uncomfortable’ returning to shops As non-essential shops begin to re-open, half of consumers say they feel ‘uncomfortable’ returning despite social distancing guidelines being in place. A third (32%) of UK adults describe themselves as ‘fairly uncomfortable’ visiting...