Brand Sponsorship

Latest Opportunities

The Promota Africa works with some of the major multicultural events and festivals in Europe. Whether your brand is looking to build relationships with the various ethnic communities, live events and festivals provide a captive audience that are incredibly responsive to advertising and brand messaging. From headline sponsorship packages for total brand domination, to experiential opportunities within arenas, The Promota offers solutions to help your brand reach influencers and make a lasting impression.

With a wealth of ethnic events and festivals running throughout the year, there are always opportunities for your brand to tap into the £3billion market in UK. For example, why not talk to our team about the amazing opportunity to reach 500,000 people?

Brands' objectives

Before entering into a sponsorship, it is essential for brands to identify their goals and what they want their return of investment to be – is it increasing brand awareness, brand affinity, building brand loyalty or CSR? When the brand agrees on its objectives, it will then be able to create a successful sponsorship campaign.


Shape consumer attitudes.

Sponsoring events that your customers care about creates positive feelings about your brand. If customers feel you care about the same things they do, they are more likely to have a positive attitude toward your company.


Build brand awareness.

Sponsorships with in-kind products are often cheaper than traditional advertising. If you choose your events carefully, it guarantees you an audience that needs your products, unlike traditional media ads, which can be seen by anyone.


Increase reach.

Strategic sponsorship encourages word-of-mouth marketing. Ideally, people who attend an event that you sponsor will have a positive interaction with your brand and continue to talk about your service or product.