After launching 18 destinations in Africa, Brussels Airlines encountered challenges marketing its new destinations to Africans in the UK. Promota was the company of choice and we successfully helped the Airline to:
- Develop and strengthen the relationship between Brussels Airlines and the African Community in UK. This would include:
- Being the brand ambassador in the community.
- Engage in community activities as agreed by Brussels Airlines to promote the services of the Airline to the community.
- Identify marketing opportunities & negotiate deals for Brussels Airlines with media and event organizers as required
- Carry out and coordinate marketing surveys in the community as required