CLIENT

Brussels Airlines

Brussels Airlines is the flag carrier and largest airline of Belgium based and headquartered at Brussels Airport.

Brussels Airlines activations

CHALLENGE

After launching 20 destinations in Africa, Brussels Airlines encountered challenges marketing its new destinations to Africans in the UK and the Nordics. The Promota was the company of choice. With our expertise in reaching Afro ethnic audiences, the Promota helped launch campaigns with Brussels Airlines to advertise flight routes from the UK and the Nordics to its various destinations to Africa.

  • First, we studied the target demographic to identify the root of the problem. We developed a strategy to develop and strengthen the relationship between Brussels Airlines and the African Community in UK.
  • We were to engage in community activities as agreed by Brussels Airlines to promote the services of the Airline to the community.
  • Identify marketing opportunities & negotiate deals for Brussels Airlines with media and event organizers as required.
  • Engage potential customers and promote Brussels Airline’s products and services in England, E. Africa and Nordic.
  • Visit a range of businesses ethnic local shops, churches and outlets, chosen with an ethnic presence in mind.
  • Media buying
  • Engaged the targeted ethnic communities in various environment eg: churches, events…
  • Radio jiggles on various ethnic radios
  • Adverts in various media
  • Campaigns at corner stores, barbers, hair, beauty and food stores
  • Street campaigns – Distributing promotion materials to Ugandans on streets across UK & Europe.
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Ethnic owned Business Visits
  • Merchandising
  • Printing
  • Logistics
  • Event Management
  • Media Buying and Planning
  • For the first time ever, Brussels Airlines was able to reach a previously untapped African audience.
  • For over 5 years we carried over 60 campaigns in the Nordic and UK
  • Engaged African communities in various environment eg: churches, events…

Fast Support!

I’ve had the pleasure to be served by Willy Mutenza and all the team at the Promota for our multicultural marketing and brand presence needs. They really enjoy and are passionate about what they do, this gives such great service and an end result which far exceeded our expectations.

Bob Patterson, Marketing Manager – Brussels Airlines

CASE STUDY

We are proud to say that we have been working with Brussels Airlines for five years as an exclusive ethnic marketing consultant responsible for market activations in UK, and Nordic.