• First, we studied the target demographic to identify the root of the problem. We developed a strategy to develop and strengthen the relationship between Brussels Airlines and the African Community in UK.
• We were to engage in community activities as agreed by Brussels Airlines to promote the services of the Airline to the community.
• Identify marketing opportunities & negotiate deals for Brussels Airlines with media and event organizers as required.

• Engage potential customers and promote Brussels Airline’s products and services in England, E. Africa and Nordic.
• Visit a range of businesses ethnic local shops, churches and outlets, chosen with an ethnic presence in mind.
• Media buying
• Engaged the targeted ethnic communities in various environment eg: churches, events…
• Radio jiggles on various ethnic radios
• Adverts in various media
• Campaigns at corner stores, barbers, hair, beauty and food stores
• Street campaigns – Distributing promotion materials to Ugandans on streets across UK & Europe.

• Promotional Staffing – Brand Ambassadors
• Face2Face Engagement
• Ethnic owned Business Visits
• Merchandising
• Printing
• Logistics
• Event Management
• Media Buying and Planning

• For the first time ever, Brussels Airlines was able to reach a previously untapped African audience.
• For over 5 years we carried over 60 campaigns in the Nordic and UK
• Engaged African communities in various environment eg: churches, events…

I’ve had the pleasure to be served by Willy Mutenza and all the team at the Promota for our multicultural marketing and brand presence needs. They really enjoy and are passionate about what they do, this gives such great service and an end result which far exceeded our expectations.

Bob Patterson, Marketing Manager – Brussels Airlines