A view from Lydia Amoah (Published in 2018) New research into the ‘black pound’ underlines how brands must better reflect the diversity of society in order to drive growth. Brands seem to understand that diversity is key to marketing...
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An ever-growing list of schemes and networks which support diverse and underrepresented founders in Europe’s tech ecosystem. By Amy Lewin The bad news: Europe’s tech scene has a well-known diversity problem. The good news: over the past few years, a...
The Covid-19 crisis has had impacts on everyone. Budgets are tight. Events are canceled. Advertising campaigns are on hold. Content distribution and social media need retooling. Marketers are unsure how to proceed, not wanting to be seen as taking advantage of...
Ever since the Covid-19 pandemic struck, content consumption metrics by the masses has skyrocketed. Video is one of the most preferred content types that has witnessed a huge surge in demand. Moreover, studies have shown that by 2022, some...
We asked multicultural communities how best to communicate COVID-19 advice. Here’s what they told us
Australia. As COVID-19 cases began spreading across many multicultural communities in Melbourne last month, Victoria’s chief health officer said it was essential for the government to properly engage with linguistically diverse communities. From a behavioural science perspective, we know working...
Shifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down. By Steve Hemsley Marketers have struggled to keep up with changing customer preferences...
Source: Joe CoxJuly | DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small...
In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to...
by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue...
Census predictions are forecasting that the ethnic minority group population in the UK is closer to 15% of the total UK population, up from 8% in 2001. Mainstream brands have historically not focused on specific ethnic audiences in the...