Category: Ethnic Market
WorldRemit and Juba Express launch international payments to Somalia
Juba Express, one of the fastest growing money transfer services and WorldRemit, a leading global payments company are connecting to provide Somalis with the opportunity to receive money from...
Read MoreTo tap into the ‘black pound’, brands must embrace cultural transformation
A view from Lydia Amoah (Published in 2018) New research into the ‘black pound’ underlines how brands must better reflect the diversity of society in order to drive growth....
Read MoreHow To PIVOT Your Marketing During A Crisis
The Covid-19 crisis has had impacts on everyone. Budgets are tight. Events are canceled. Advertising campaigns are on hold. Content distribution and social media need retooling. Marketers are unsure how to...
Read MoreHow video is driving marketing growth for businesses post Covid-19
Ever since the Covid-19 pandemic struck, content consumption metrics by the masses has skyrocketed. Video is one of the most preferred content types that has witnessed a huge surge...
Read MoreWe asked multicultural communities how best to communicate COVID-19 advice. Here’s what they told us
Australia. As COVID-19 cases began spreading across many multicultural communities in Melbourne last month, Victoria’s chief health officer said it was essential for the government to properly engage with linguistically...
Read MoreUnified data: the key to understanding post-lockdown consumer trends
Shifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down. By Steve Hemsley ...
Read MorePutting Together a Post COVID-19 Digital Marketing Action Plan
Source: Joe CoxJuly | DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is...
Read MoreBlack consumers are worth £300 billion
In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority...
Read MoreReal meaning of multicultural marketing
by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s...
Read MoreReni Eddo-Lodge becomes first black British author to top UK book charts
Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protests By Alison Flood Reni Eddo-Lodge has become...
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