The Promota is an award winning multi-cultural marketing agency that offers fully integrated multicultural marketing solutions for clients targeting the ethnic audience in the UK, Europe and Africa.
Juba Express, one of the fastest growing money transfer services and WorldRemit, a leading global payments company are connecting to provide Somalis with the opportunity to receive money from...
Read MoreA view from Lydia Amoah (Published in 2018) New research into the ‘black pound’ underlines how brands must better reflect the diversity of society in order to drive growth....
Read MoreAn ever-growing list of schemes and networks which support diverse and underrepresented founders in Europe’s tech ecosystem. By Amy Lewin The bad news: Europe’s tech scene has a well-known diversity...
Read MoreThe Covid-19 crisis has had impacts on everyone. Budgets are tight. Events are canceled. Advertising campaigns are on hold. Content distribution and social media need retooling. Marketers are unsure how to...
Read MoreEver since the Covid-19 pandemic struck, content consumption metrics by the masses has skyrocketed. Video is one of the most preferred content types that has witnessed a huge surge...
Read MoreAustralia. As COVID-19 cases began spreading across many multicultural communities in Melbourne last month, Victoria’s chief health officer said it was essential for the government to properly engage with linguistically...
Read MoreShifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down. By Steve Hemsley ...
Read MoreSource: Joe CoxJuly | DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is...
Read MoreIn the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority...
Read Moreby Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s...
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Like to work together? Let’s see how our team’s expertise can help your brand or organisation engage the UK’s multicultural communities.