Category: Insights
Why Advertisers Should Care About Agency Scope
by Maarten Albarda , Featured Contributor, July 24, 2020 Are you an advertiser? Do you have an agency or agencies? Then I am going to venture that you are often...
Read MoreUnified data: the key to understanding post-lockdown consumer trends
Shifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down. By Steve Hemsley ...
Read MorePutting Together a Post COVID-19 Digital Marketing Action Plan
Source: Joe CoxJuly | DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is...
Read More18 Virtual Event Sponsorship Ideas
BY VICTORIA COPANS Mastering the art of virtual events is more important than ever, with COVID-19 throwing a wrench in live events and travel plans around the world. Sponsorships are...
Read MoreWhat is Field Marketing
Field Marketing is the utilisation of highly skilled people to conduct brand-building exercises. These exercises can be long or short term. The Client provides a brief with specific goals and targets....
Read MoreBlack consumers are worth £300 billion
In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority...
Read MoreReal meaning of multicultural marketing
by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s...
Read MoreLondon’s Diverse Outdoor Markets
London is Europe’s (and probably the world’s) most diverse city. Around 300 languages are spoken by its immigrants, which amount to a staggering 2.5 million inhabitants, or 30% of...
Read MoreBoards of UK’s leading public companies lack ethnic diversity, says review
Written by Catharine Paddock A review of the United Kingdom’s leading public companies finds their boards lack ethnic diversity and recommends some challenging goals for change. Focusing on the...
Read MoreTips: Marketing to ethnic groups
Research by MCC, a specialist multi-cultural communications practice, found that 75% of black, 63% of Asian and 54% of Chinese people believed that consumer brands were not aware of...
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