Over two-thirds of BAME charity staff have experienced or know of racism in sector

June 19, 2020 By: wmutenza0 comments

by Melanie May (fundraising.co.uk/) Over two thirds of BAME charity staff questioned for an ACEVO and Voice4Change survey have experienced, seen or heard of racism in the sector. Home Truths: Undoing racism and...

8 Ways AI Is Transforming Marketing Today

June 14, 2020 By: wmutenza0 comments

BY MARCOS BAER AI is on the way to transforming the marketing world as we speak. While it is still in its nascent stage, it offers marketers a wealth of tools for...

3 Critical Tips To Make A Digital Pivot

June 13, 2020 By: wmutenza0 comments

by Shayne Tilley When global lockdowns and restrictions disrupted economic activity around the world, it didn’t take long to see the colossal impact on both consumer behavior and brands. For...

Multicultural Marketing Is All About the Metrics

June 12, 2020 By: wmutenza0 comments

There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer attention...

Multicultural Agency’s Right Pitch

June 11, 2020 By: wmutenza0 comments

Hiring an advertising agency is an art. No matter how scientific one is during a search process, there is always a significant degree of subjectivity associated with it. This...

Why A Multicultural Mindset Is A Must For Agencies

June 9, 2020 By: wmutenza0 comments

Source: Mario CarrascoForbes Councils Member | Forbes Agency Council In marketing, it’s important to keep pace with demographic change. Even better to stay ahead. Right now, for instance, significant changes...

How To Find The Right Ethno-Multicultural Influencer

June 8, 2020 By: wmutenza0 comments

Finding influencers who will be the right fit for your brand is always a difficult process. Not only do you have to make sure that what they post is...

Why ethnic marketing should be part of your Post-Covid marketing plan?

June 6, 2020 By: wmutenza

The corona-virus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and...