BY EDITORIAL STAFF @PORTADA_ONLINE COVID-19 is already having a huge impact on marketing, advertising and media. How are advertisers reacting to COVID-19? How will different media types ad revenues be impacted by the coronavirus health crisis? Portada got insights in order to...
Continue Reading
by Shayne Tilley When global lockdowns and restrictions disrupted economic activity around the world, it didn’t take long to see the colossal impact on both consumer behavior and brands. For many, it’s been a case of adapt or die, with...
After initially announcing its coming changes to its ad targeting options for housing, credit and employment ads back in March last year, then re-iterating those updates and requirements in December, Facebook has this week set two definitive deadlines for advertisers to comply with...
Source: Mario CarrascoForbes Councils Member | Forbes Agency Council In marketing, it’s important to keep pace with demographic change. Even better to stay ahead. Right now, for instance, significant changes in the U.S. cultural landscape have made multicultural marketing imperative....
The corona-virus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return stronger and smarter; this requires a rethinking of their...
By Monique Vanek – Hassan El-Houry, Group CEO, NAS Africa is a single continent, comprising of 54 separate countries. Trade with the rest of the world can often be difficult and complex. Thirteen of the countries are landlocked, making air...
With a record of remittances from Nigerians in Diaspora, Western Union has lauded assessed resilience and spirit of hard work, which it noted, cut across economic spheres globally. The Regional Vice President of Western Union-Africa, Aida Diarra, while speaking...
DOUALA, Cameroon – Leading remittance service WorldRemit is set to accelerate adoption of digital money transfers to Cameroon, after completing a series of strategic deals with local partners. WorldRemit’s new partnerships with MTN Mobile Money, Express Union and Banque Atlantique ensure that people in...
Pockit, the U.K.’s leading next-generation ‘bank’, today announces that it is now meeting the everyday banking needs of 100,000 customers, nearly twice as many as its three fin-tech peers – Monzo, Atom and Tandem – combined. Primarily focussed on...
Suspendisse fringilla, dolor non faucibus venenatis, neque erat pellentesque dui, et gravida dolor enim id ex. Nam eget ipsum neque. Duis pretium, nibh vel pulvinar eleifend, mi ex dignissim augue, non efficitur massa mi vitae nisi. Phasellus vulputate tellus...