How can brands target diverse multicultural consumers

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 by teadmin Any marketer who doesn’t recognise the value of multicultural consumers is missing a great opportunity. The ethnic population in the UK are a well-educated and a loyal one. If the industry...

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Ford and National Urban League Launch $600,000 Initiative to Help Black Small Business Owners Hardest Hit By COVID-19

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National Urban League affiliates in six cities — Los Angeles, Detroit, New Orleans, Atlanta, Chicago, and New York — will participate in the program New pilot program seeks to...

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Listen: Multicultural Marketing Entrepreneurs Guide Brands Through Anti-Racism Movement

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Source: Cynthia Littleton Lori Hall and Jessica Lane Alexander had talked about joining forces to open their own marketing firm for years. In 2020, the entertainment veterans made that dream a reality...

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Why Advertisers Should Care About Agency Scope

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  by Maarten Albarda , Featured Contributor, July 24, 2020 Are you an advertiser? Do you have an agency or agencies? Then I am going to venture that you are often...

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Cinedigm, Quincy Newell’s TwentyOne14 Media Launching Multicultural Lifestyle Network

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By Jill Goldsmith Hasbro 2Q Earnings Glum But CEO See Uptick Coming In Toys, Entertainment & eOne Synergies AMC Entertainment Set To Close Debt Exchange, Restructuring Amid Industry Uncertainty NBA Adds...

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GroupM Launches “Multicultural Marketplace” In The United States With 300 Publishers

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Marketplace is Comprised of a Comprehensive and Growing List of Black and Hispanic Owned and/or Focused Publishers NEWS PROVIDED BY GroupM  NEW YORK /PRNewswire/ — GroupM, WPP’s media investment...

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Zenith: Global Ad Spend Projected To Drop 9.1% This Year

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by Larissa Faw , Today Global advertising expenditures will shrink 9.1% in 2020 to $572 billion before recovering to grow 5.8% to reach $606 billion in 2021 and $636 billion for...

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Who are the 36 BAME people among the UK’s 1,000 most powerful?

By: wmutenza

Published at th guardian by Poppy Noor Only a tiny handful of top leaders from the worlds of politics, media, finance and more are minority ethnic. This is who...

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