WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.
We have been working with the company since 2015 as a full time marketing agency. Our job is to help them with all their marketing activation in UK, Nordic, Germany and Uganda.
Despite being less convenient for the sender and generally worse value for money, many migrants prefer to use Offline money transfer instead of Online to send money home. WorldRemit wanted to change that by raising awareness of its service benefits with receivers, so they will encourage their sender to use WorldRemit to send them money.
The task was to use social influencers, to make the WorldRemit brand seem more relevant and trusted ‘A brand for me’ – reassuring influencers followers that WorldRemit is a brand that is safe to use.
It’s been a pleasure to work with Willy, and he has provided extensive support in both our Reverse Marketing campaigns in Uganda, managing influencers, where he has execute offline leafleting activities, branded our partners and organised media plans with radio stations, to UK-based activities targeting African diaspora. Everything has been execute to a high standard, and his in-market knowledge has proved invaluable. Thanks a lot!.
Charlotte Wells
Marketing Campaigns Coordinator, WorldRemit
Like to work together? Let’s see how our team’s expertise can help your brand or organisation engage the UK’s multicultural communities.
