The Promota is an award winning multi-cultural marketing agency that offers fully integrated multicultural marketing solutions for clients targeting the ethnic audience in the UK, Europe and Africa.
This is according to research published by Paysafe, which surveyed 8,000 consumers across the Germany, Bulgaria, Canada, Austria, the US and the UK.
It found that over half of consumers had used digital transfers to give money to friends and family at least once during the first month of lockdown, with 20% doing so more than twice.
Meanwhile, many consumers are increasingly shunning the use of cash, with 43% saying they had cut down on the amount they handled cash over concerns relating to the transmission of the coronavirus.
However, while these behaviours are a reaction to the pandemic, they appear to be turning into long-term behavioural changes.
48% say they will reduce their future use of cash, while 38% will increase their online shopping even after all lockdown measures have lifted.
The research on digital money transfers adds to the growing pile of evidence that the payments landscape has been permanently changed by the Covid-19 pandemic.
“Covid-19 continues to be a catalyst for change across the whole payments industry,” said Lorenzo Pellegrino, CEO of Skrill, Neteller and Income Access at Paysafe.
“Consumers seem to be switching to digital offerings, signalling a definite shift in consumer preference for truly frictionless payment methods.
“Even as cash-based money transfer options reopen, preferences towards digital options, induced by the pandemic, are unlikely to subside.”
The research follows a number of other studies that have shown similar results.
In June, UK Finance found that 7.4 million people in the UK are now living “almost cashless” lives, while a rise in contactless payment options has led growing numbers of retailers to stop accepting cash entirely.
Read more at verdict.co.uk