Engaging Muslim Communities (WORLDREMIT)
WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.
This London-headquartered scale-up is one of the fastest-growing technology companies in the UK.
We have been working with the company since 2015 as a full time marketing agency. Our job is to help them with all their marketing activation in UK, Nordic, Germany and Uganda.
About 1.6 million people in Britain identify themselves as Muslim, and that figure is growing as the balance of the population changes through natural increase and further immigration from traditionally Muslim countries.
Our brief was to reach out to the Muslim community to start offline campaign.
- Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
- Educate the audience about the benefits of sending the money online, rather the offline via agents
- Engaged the Muslim community in Oxford, Edgware, Westfield and Slough.