Pockit – Pre Paid Master Card
CHALLENGE
Pockit – Award Winning Online Account & MasterCard. The challenge was to reach out to the financially excluded Africans in the UK, who rely on cash in the absence of bank accounts. The Promota with its partners were contracted for the maiden introduction of a number of product “refinements” such as account numbers and sort codes, meaning that its accounts “now have all the attributes of an online current account”.
IDEA
First a meeting was held and attended by the client and the agency to understand the main objective of the business. Based on this we developed the brand positioning, along with new promotional communications.
- month pilot campaign August – October
- Drive awareness of Pockit’s service offline in the Nigerian community in the UK
- Looking at events/activities where Pockit could be present
- Working with Pockits team to raise the brand profile in the Nigerian community
RESULT
- Increased market share by signing up new customers at various outlets and activities.
- Marketed and promoted Pockit brand and services at over 30 churches
- Delivered over 30 awareness events in two month
- More than 8000+ sign ups
