WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.
We have been working with the company since 2015 as a full time marketing agency. Our job is to help them with all their marketing activation in UK, Nordic, Germany and Uganda.
With hundreds of thousands of Ghanaians in the UK, and millions in the diaspora, remittances play a significant role in Ghana’s economy. According to the World Bank, Ghana received over $5bn in remittances in 2015, almost double the amount in 2014.
WorldRemit wanted to start offline campaign to target Ghanaians communities in the UK and Nordic.
Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.
Martin Best
Head of Marketing (EMEA) and Partnership Marketing, WorldRemit (2019)
We are proud to say that we have been working with WorldRemit since 2015 as an exclusive consultant responsible for market activations in UK, Uganda and Europe. This also includes partnership acquisitions in Tanzania and Uganda.
Like to work together? Let’s see how our team’s expertise can help your brand or organisation engage the UK’s multicultural communities.
