Engaging Muslim Communities (WORLDREMIT)

WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.

We have been working with the company since 2015 as a full time marketing agency. Our job is to help them with all their marketing activation in UK, Nordic, Germany and Uganda.

CHALLENGE

About 1.6 million people in Britain identify themselves as Muslim, and that figure is growing as the balance of the population changes through natural increase and further immigration from traditionally Muslim countries.

Our brief was to reach out to the Muslim community to start offline campaign.

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents

OBJECTIVE

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents

MECHANICS

The campaign was launched through various regions in UK predominantly with Muslims. Some of the activities included:
- Sponsor various Muslim events
- Road shows and street activations in areas predominantly with the targeted Muslim audiences,
- Social clubs: Sponsoring several social events including Mosques

DELIVERABLES

Promotional Staffing – Brand Ambassadors
Face2Face Engagement
Ethnic owned Business Visits
Merchandising
Printing
Logistics
Event Management
Media Buying and Planning

RESULT

Engaged the Muslim community in Oxford, Edgware, Westfield and Slough.

TESTIMONIAL

A reliable Service!

Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.

Martin Best
Head of Marketing (EMEA) and Partnership Marketing, WorldRemit (2019)