Engaging Ghanaians in Europe (WORLDREMIT)

WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.

We have been working with the company since 2015 as a full time marketing agency. Our job is to help them with all their marketing activation in UK, Nordic, Germany and Uganda.

WorldRemit (UK) activations

The 2011 UK Census recorded 59,227 Ugandan-born residents in England, 588 in Wales, 986 in Scotland, and 82 in Northern Ireland. The Office for National Statistics estimates that in 2014, 51,000 people born in Uganda were resident in the UK. It is now estimated that over 150,000 Ugandans live in the UK.

WorldRemit wanted to start offline campaign to target Ugandans communities in the UK and Nordic.

  • Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
  • Educate the audience about the benefits of sending the money online, rather the offline via agents
  • Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
  • Educate the audience about the benefits of sending the money online, rather the offline via agents
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Ethnic owned Business Visits
  • Merchandising
  • Printing
  • Logistics
  • Event Management
  • Media Buying and Planning
  • Engaged the targeted ethnic communities in various environment eg: churches, events…
  • Radio jiggles on various ethnic radios
  • Campaigns in UK, Nordic and German
  • Adverts in various media
  • Conducted surveys
  • Street campaigns – Distributing promotion materials to on streets of London, Birmingham etc

A reliable Service!

Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.

Martin Best
Head of Marketing (EMEA) and Partnership Marketing, WorldRemit (2019)

CASE STUDY

We are proud to say that we have been working with WorldRemit since 2015 as an exclusive consultant responsible for market activations in UK, Uganda and Europe. This also includes partnership acquisitions in Tanzania and Uganda.