Successful market research involves gathering key consumer motivational data that could enable you to develop effective marketing strategies for your business. Conducting a successful market research in any ethnic market is however more complex and involves additional factors like language, interpretation and cultural sensitivity. Surveys and questionnaires done in-language, in-culture and in-tune with the social values of the community and conducted by their local community members have higher response rates then those done in mainstream versions.
Our multicultural market research team designs questionnaires and surveys in over 30 languages and conducts Interviews on-site at community events, store locations and community clusters. We also conduct focus group sessions among ethnic groups to gather valuable product or service insights from consumers. Our team will understand your specific market research needs and help you gather intelligent data, market knowledge, product insights and competitive intelligence for better strategizing and positioning your offering in the ethnic market.