At thePromota, we believe in order to help brands grow and succeed, we must first understand our audiences better.

Building your brand and connecting you to your target audiences is what we do extremely well and we have insights into audience behaviour and their media consumption that help you connect, influence and reach your audiences anywhere.

Putting Together a Post COVID-19 Digital Marketing Action Plan

Source: Joe CoxJuly |  DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. […]

Covid-19 shows Africa must reduce dependence on personal remittances

Personal remittances to Africa, which far outstrip foreign direct investment, have plummeted as a result of the Covid-19 pandemic, severely undermining food security for the continent’s poor. The wages and employment of many migrant workers evaporated overnight. Service-sector jobs have been hard hit, as migrants working in hotels, restaurants, salons, shopping malls and farms continue […]

3 Critical Tips To Make A Digital Pivot

by Shayne Tilley When global lockdowns and restrictions disrupted economic activity around the world, it didn’t take long to see the colossal impact on both consumer behavior and brands. For many, it’s been a case of adapt or die, with recent data showing that more than half of SMBs have pivoted their business model to survive […]

Over two-thirds of BAME charity staff have experienced or know of racism in sector

by Melanie May ( Over two thirds of BAME charity staff questioned for an ACEVO and Voice4Change survey have experienced, seen or heard of racism in the sector. Home Truths: Undoing racism and delivering real diversity in the charity sector was funded by the National Lottery Community Fund and involved an online survey with 493 responses from BAME people in […]

Real meaning of multicultural marketing

by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue to increase over time. With this momentum, marketers are starting to realize the value of these […]

Why ethnic marketing should be part of your Post-Covid marketing plan?

The corona-virus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return stronger and smarter; this requires a rethinking of their marketing strategy; looking at other neglected markets like the ethnic minorities across the UK, by opening […]

Multicultural Marketing Is All About the Metrics

There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer attention to reflects the buying patterns and preferences of the multicultural population. After all, this group, which will represent 138 million members of the total U.S. population […]

Boards of UK’s leading public companies lack ethnic diversity, says review

Written by Catharine Paddock A review of the United Kingdom’s leading public companies finds their boards lack ethnic diversity and recommends some challenging goals for change. Focusing on the FTSE 100 companies, The Parker Review report – “Beyond One by ’21” – says only 8 percent of their 1,087 total director posts are held by […]