At thePromota, we believe in order to help brands grow and succeed, we must first understand our audiences better.

Building your brand and connecting you to your target audiences is what we do extremely well and we have insights into audience behaviour and their media consumption that help you connect, influence and reach your audiences anywhere.

Boards of UK’s leading public companies lack ethnic diversity, says review

Written by Catharine Paddock A review of the United Kingdom’s leading public companies finds their boards lack ethnic diversity and recommends some challenging goals for change. Focusing on the FTSE 100 companies, The Parker Review report – “Beyond One by ’21” – says only 8 percent of their 1,087 total director posts are held by […]

3 Critical Tips To Make A Digital Pivot

by Shayne Tilley When global lockdowns and restrictions disrupted economic activity around the world, it didn’t take long to see the colossal impact on both consumer behavior and brands. For many, it’s been a case of adapt or die, with recent data showing that more than half of SMBs have pivoted their business model to survive […]

Why A Multicultural Mindset Is A Must For Agencies

Source: Mario CarrascoForbes Councils Member | Forbes Agency Council In marketing, it’s important to keep pace with demographic change. Even better to stay ahead. Right now, for instance, significant changes in the U.S. cultural landscape have made multicultural marketing imperative. As a small advertising agency in today’s economy, if you aren’t incorporating multicultural consumers into your […]

Germany’s platform for remittances to Africa’s entrepreneurs

Africans in the diaspora routinely send money to relatives and friends at home. A new online platform makes it possible to direct some of those remittances to the entrepreneurs among them too. Herve Tcheumeleu has lived in Germany for almost 20 years. He was caught off guard two years ago when his aunt back home in […]

Real meaning of multicultural marketing

by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue to increase over time. With this momentum, marketers are starting to realize the value of these […]

Why ethnic marketing should be part of your Post-Covid marketing plan?

The corona-virus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return stronger and smarter; this requires a rethinking of their marketing strategy; looking at other neglected markets like the ethnic minorities across the UK, by opening […]

Remitly Grows During Pandemic as Digital Money Transfer Business

The ongoing COVID-19 pandemic has generated growth opportunities for technology-driven money transfer companies. The Seattle-based digital remittances startup Remitly just joined the unicorn company club, raising $85 million in a Series F round that has propelled its valuation to $1.5 billion. The Series F round was led by PayU, the fintech arm of Prosus, and also included […]

What is Field Marketing

Field Marketing is the utilisation of highly skilled people to conduct brand-building exercises. These exercises can be long or short term. The Client provides a brief with specific goals and targets. Staff are then trained and assigned to achieve the objectives. Field marketing can deliver fast results and brand development. Why Use Field Marketing: Face to face […]