At thePromota, we believe in order to help brands grow and succeed, we must first understand our audiences better.

Building your brand and connecting you to your target audiences is what we do extremely well and we have insights into audience behaviour and their media consumption that help you connect, influence and reach your audiences anywhere.

Why Advertisers Should Care About Agency Scope

  by Maarten Albarda , Featured Contributor, July 24, 2020 Are you an advertiser? Do you have an agency or agencies? Then I am going to venture that you are often your own worst enemy, standing in the way of a smooth, integrated, and well-functioning agency-client relationship. I know you probably think otherwise. And for a small […]

Unified data: the key to understanding post-lockdown consumer trends

Shifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down. By Steve Hemsley   Marketers have struggled to keep up with changing customer preferences in recent months, as consumer confidence levels have fluctuated and behaviour has changed at a rapid […]

London’s Diverse Outdoor Markets

London is Europe’s (and probably the world’s) most diverse city. Around 300 languages are spoken by its immigrants, which amount to a staggering 2.5 million inhabitants, or 30% of London’s population. The most accessible places to take in this ethnic diversity is in London’s markets. London has about 350 markets, and many of the most […]

Multicultural Agency’s Right Pitch

Hiring an advertising agency is an art. No matter how scientific one is during a search process, there is always a significant degree of subjectivity associated with it. This is especially true when hiring a segment agency, where one may not be a subject matter expert. During my marketing and advertising career, I have participated […]

How digital transfers are breaking down borders for foreign workers during the pandemic

When the COVID-19 pandemic started rapidly spreading in early 2020, many of the world’s largest remittance-sending nations, including the United Kingdom, United States, France and Italy, gradually imposed nationwide stay-at-home orders to slow the infection rate within their borders. But while these measures may have slowed the spread of the coronavirus by forcing businesses to stop […]

Real meaning of multicultural marketing

by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue to increase over time. With this momentum, marketers are starting to realize the value of these […]

Putting Together a Post COVID-19 Digital Marketing Action Plan

Source: Joe CoxJuly |  DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. […]

8 Ways AI Is Transforming Marketing Today

BY MARCOS BAER AI is on the way to transforming the marketing world as we speak. While it is still in its nascent stage, it offers marketers a wealth of tools for leveraging data about customers to understand their preferences and journey with your products. More importantly, it allows brands to keep up with customers’ increasingly high standards […]