At thePromota, we believe in order to help brands grow and succeed, we must first understand our audiences better.

Building your brand and connecting you to your target audiences is what we do extremely well and we have insights into audience behaviour and their media consumption that help you connect, influence and reach your audiences anywhere.

Real meaning of multicultural marketing

by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue to increase over time. With this momentum, marketers are starting to realize the value of these […]

Highly recommended: Buy The Black Pound Report by Lydia Amoah

FIRST TIME ON THE MARKET: The Black Pound Report by Lydia Amoah The Black Pound Report is a great example of how Black, Asian and Minority Ethnic people are more than just a stereotype in the advertising industry. This is a very important piece of research as it highlights an important and rarely reported part […]

How To Find The Right Ethno-Multicultural Influencer

Finding influencers who will be the right fit for your brand is always a difficult process. Not only do you have to make sure that what they post is appropriate for your brand, you also need to make sure that the audience they reach is the same one that you want to reach. This is especially difficult […]

Over two-thirds of BAME charity staff have experienced or know of racism in sector

by Melanie May ( Over two thirds of BAME charity staff questioned for an ACEVO and Voice4Change survey have experienced, seen or heard of racism in the sector. Home Truths: Undoing racism and delivering real diversity in the charity sector was funded by the National Lottery Community Fund and involved an online survey with 493 responses from BAME people in […]


By Joshua Eferighe Despite deep-seated racism, spending power is growing faster for Black Americans than for whites. The African American community is tightly knit, with Black influencers carrying more credibility — for brands and consumers. Jacent Wamala is a licensed marriage therapist servicing women of color. The Las Vegas native was surprised when she was […]

Black consumers are worth £300 billion

In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to them. We are here to change this opinion because ethnic minorities and their complex pasts are […]

Why Advertisers Should Care About Agency Scope

  by Maarten Albarda , Featured Contributor, July 24, 2020 Are you an advertiser? Do you have an agency or agencies? Then I am going to venture that you are often your own worst enemy, standing in the way of a smooth, integrated, and well-functioning agency-client relationship. I know you probably think otherwise. And for a small […]

How video is driving marketing growth for businesses post Covid-19

Ever since the Covid-19 pandemic struck, content consumption metrics by the masses has skyrocketed. Video is one of the most preferred content types that has witnessed a huge surge in demand. Moreover, studies have shown that by 2022, some 82% of all the content created will be constituted of videos. The incorporation of engaging video […]