CLIENT

The Lebara Group is a telecommunications company, providing Pay As You Go mobile SIM cards for international phone calls out of 10 countries including the UK, Germany and Australia

Lebara Mobile activations

OBJECTIVE

Provide staffing to carry out a community outreach programme throughout the Summer, promoting Lebara Mobile to African community and fan of African football during the Orange Africa Cup of nations.

  • Our brand ambassadors worked with to sell SIM cards.
  • Handing out promotional materials such as leaflets and flyers and giving out freebies.
  • Providing staffing seven days a week throughout the activation.

A multi-faceted approach was devised by engaging the targeted market in their own communities deploying community leaders, brand ambassadors and Promota community experts.

  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Ethnic owned Business Visits
  • Merchandising
  • Logistics
  • Engage potential customers and promote Lebara Group to the ethnic community in London.
  • Visit a range of businesses ethnic local shops, churches and outlets, chosen with an ethnic presence in mind.
  • Media buying
  • Engaged the targeted ethnic communities in various environment eg: churches, events…
  • Radio jiggles on various ethnic radios
  • Adverts in various media
  • Campaigns at corner stores, barbers, hair, beauty and food stores

In just over a month, we reached out to more than 20,000 Africans through community events.