• Our brand ambassadors worked with to sell SIM cards.
• Handing out promotional materials such as leaflets and flyers and giving out freebies.
• Providing staffing seven days a week throughout the activation.

A multi-faceted approach was devised by engaging the targeted market in their own communities deploying community leaders, brand ambassadors and Promota community experts.

• Promotional Staffing – Brand Ambassadors
• Face2Face Engagement
• Ethnic owned Business Visits
• Merchandising
• Logistics

• Engage potential customers and promote Lebara Group to the ethnic community in London.
• Visit a range of businesses ethnic local shops, churches and outlets, chosen with an ethnic presence in mind.
• Media buying
• Engaged the targeted ethnic communities in various environment eg: churches, events…
• Radio jiggles on various ethnic radios
• Adverts in various media
• Campaigns at corner stores, barbers, hair, beauty and food stores

In just over a month, we reached out to more than 20,000 Africans through community events.