To get a leg up it is imperative to develop business strategies that leverage and build on resources needed to serve diverse markets especially the unique ethnic market. Proven approaches for better marketing performance through action plans, marketing communications and accurate assessment tools are key components that help meet business goals.

For almost 20 years, we’ve been helping businesses gain clarity about what marketing can do. Our clients say we’ve changed their businesses for the better and this ebook shows how we do it.

• Market research – from quantitative street surveys and desk research to in-depth qualitative focus groups
• Competitor analysis – understanding and following market trends and competitor brand behaviour
• Creating a strong corporate identity – developing and testing of corporate identity and strategic business planning
• Identifying marketing and advertising needs, key markets and selecting appropriate media
• Operating cost effective budgets
• Creative concepts, story boards, scripts and copywriting
• Targeted media buying and sponsorship negotiations