CLIENT

MTN Homeland Convenient, fast, safe money transfers and airtime top-ups to Africa and across the world. Support your family at home through MTN Homeland.

MTN Homeland activations

    • Street and field activation
    • African shops targeting. We used posters and banners.
    • Events: Due to limited budget, we participated at 5 events where we mainly promoted the brand, encouraged people to download the App.
    • Complimented by Outdoor ads (OOH | Posters and Banners) to propagate the brand visibility and awareness.

      The project was delivered using a mix of marketing activations supported by Community influencers, Radios, WhatsApp and Social media.

      Main activities were carried out engaging people via:

CHALLENGE

  • Introduce the new launched MTN Mobile Application as the best form of remitting money to targeted markets  in UK and Europe and there after extending the same to secondary markets.
  • Engage in community activities as agreed by MTN Homeland to promote its services to the targeted community.
  • Identify marketing opportunities & negotiate deals for MTN Homeland with media and event organizers if required.
  • Raise the profile of MTN Homeland in the specified in the targeted community.

CASE STUDY

We are proud to say that we worked with MoneyGram for two years and here you can find a sample of the many campaigns we have executed on behalf of MoneyGram.