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Unified data: the key to understanding post-lockdown consumer trends

July 27, 2020by

Shifting consumer mindsets during the pandemic mean brands need to take...

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Putting Together a Post COVID-19 Digital Marketing Action Plan

July 27, 2020by

Source: Joe CoxJuly |  DIGITAL & SOCIAL⟩DIGITAL MARKETING The world is...

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GroupM Launches Multicultural Marketplace

July 27, 2020by

by Steve McClellan  @mp_mcclellan WPP media investment group GroupM has announced the launch...

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Zenith: Global Ad Spend Projected To Drop 9.1% This Year

July 27, 2020by

by Larissa Faw , Today Global advertising expenditures will shrink 9.1% in 2020...

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18 Virtual Event Sponsorship Ideas

July 23, 2020by

BY VICTORIA COPANS Mastering the art of virtual events is more important...

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What is Field Marketing

July 16, 2020by

Field Marketing is the utilisation of highly skilled people to conduct...

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Black consumers are worth £300 billion

July 1, 2020by

In the UK, the black and minority ethnic population has more...

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Real meaning of multicultural marketing

June 30, 2020by

by Think Ethnic The multicultural population has nearly tripled in size...

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London’s Diverse Outdoor Markets

June 28, 2020by

London is Europe’s (and probably the world’s) most diverse city. Around...

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Boards of UK’s leading public companies lack ethnic diversity, says review

June 28, 2020by

Written by Catharine Paddock A review of the United Kingdom’s leading...

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