Philippines Activation

CHALLENGE

WorldRemit wanted to start offline campaign to target Filipino communities in the UK and Nordic. The niche audiences have certain behaviours as well as live in various parts of the country, especially for Filipino community there is no particular location where the community is dense unlike some other ethnic communities, which makes targeting quite difficult.

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents.

OBJECTIVE

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents

IDEA

Trip to the Nordic
Community mapping and market appraisal recommendations
Strategy planning

MECHANICS

The campaign was launched through various community activities in Norway, Denmark, Germany and Sweden.Some of the activities included:
- Sponsor various events
- Road shows and street activations
- Social clubs: Sponsoring several social events including churches in the Nordic African community, such as Light House in Copenhagen……(to list a few more in Stockholm)
- Cultural Groups: Africans tend to socialize according to countries, and in their country community they socialize according to their tribes. We targeted various cultural activities to reach out to the targeted communities.

DELIVERABLES

Promotional Staffing – Brand Ambassadors
Face2Face Engagement
Ethnic owned Business Visits
Merchandising
Printing
Logistics
Event Management
Media Buying and Planning

RESULT

On-going campaigns in Nordic countries including Sweden, Norway, Denmark and Germany
Increase awareness of the WorldRemit services and competitive transfer rates to increase WorldRemit presence
Educate people on using a PC, phone or tablet to send money.
Engaged the targeted ethnic communities in various environment eg: churches, events…
Develop and strengthen the relationship between WorldRemit and the African Community in UK.

TESTIMONIAL

A reliable Service!

Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.