Philippines Activation

WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.

We have been working with the company since 2015 as a full time marketing agency. Our job is to help them with all their marketing activation in UK, Nordic, Germany and Uganda.

WorldRemit (UK) activations

CHALLENGE

WorldRemit wanted to start offline campaign to target Filipino communities in the UK and Nordic. The niche audiences have certain behaviours as well as live in various parts of the country, especially for Filipino community there is no particular location where the community is dense unlike some other ethnic communities, which makes targeting quite difficult.

  • Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
  • Educate the audience about the benefits of sending the money online, rather the offline via agents.
  • Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
  • Educate the audience about the benefits of sending the money online, rather the offline via agents
  • Trip to the Nordic
  • Community mapping and market appraisal recommendations
  • Strategy planning
  • The campaign was launched through various community activities  in Norway, Denmark, Germany and Sweden.Some of the activities included:
    • Sponsor various events
    • Road shows and street activations
    • Social clubs: Sponsoring several social events including churches  in the Nordic African community, such as Light House in Copenhagen……(to list a few more in Stockholm)
    • Cultural Groups: Africans tend to socialize according to countries, and in their country community they socialize according to their tribes. We targeted various cultural activities to reach out to the targeted communities.
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Ethnic owned Business Visits
  • Merchandising
  • Printing
  • Logistics
  • Event Management
  • Media Buying and Planning
  • On-going campaigns in Nordic countries including Sweden, Norway, Denmark and Germany
  • Increase awareness of the WorldRemit services and competitive transfer rates to increase WorldRemit presence
  • Educate people on using a PC, phone or tablet to send money.
  • Engaged the targeted ethnic communities in various environment eg: churches, events…
  • Develop and strengthen the relationship between WorldRemit and the African Community in UK.

A reliable Service!

Willy Mutenza and his team have supported WorldRemit over several years with that relationship expanding over time from some ad hoc support into a fully fledged partnership which it is today. Through his agency Promota, Willy has been invaluable in supporting the growth of the WorldRemit brand with grass roots events, community engagement and larger mainstream events across the UK. We’ve been delighted with the consistency, ownership and professionalism of Willy and his team and the way in which they have become a de-facto part of the internal team. The biggest compliment I can give Willy & his team is that when we agree an activity we relax, because we’re sure of the execution.

Martin Best
Head of Marketing (EMEA) and Partnership Marketing, WorldRemit (2019)

CASE STUDY

We are proud to say that we have been working with WorldRemit since 2015 as an exclusive consultant responsible for market activations in UK, Uganda and Europe. This also includes partnership acquisitions in Tanzania and Uganda.