Presidential Enterprise For Sustainable Tourism In Uganda (PRESTO)

The Promota was assigned to implement the Presidential Enterprise For Sustainable Tourism In Uganda.

  1. Exhibition, road shows,
  2. Marketing materials including publicity material
  3. Internet marketing
  4. Website and emarketing activity
  5. Email newsletters
  6. Direct mail – postcards and letters
  7. Newspaper and magazine ads
  8. Virtual tour presentation
  9. Viral marketing including CD, DVD, visual related
  10. On-line marketing including e-mail marketing, social media-marketing
  11. Google-marketing (key-word and ad-sense marketing)
  12. Blue-tooth marketing; outboard marketing

Target audience: All potential tourists to Uganda

Target Market:

  • United Kingdom
  • Germany
  • Belgium
  • France
  • Netherlands
  • Nordic region
  • USA and Canada
  • India
  • Japan
  • Russia
  • China




Strategy: Devising