The Promota was assigned to implement the Presidential Enterprise For Sustainable Tourism In Uganda.
Activities
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Exhibition, road shows,
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Marketing materials including publicity material
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Internet marketing
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Website and emarketing activity
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Email newsletters
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Direct mail – postcards and letters
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Newspaper and magazine ads
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Virtual tour presentation
- Viral marketing including CD, DVD, visual related
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On-line marketing including e-mail marketing, social media-marketing
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Google-marketing (key-word and ad-sense marketing)
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Blue-tooth marketing; outboard marketing
Target audience: All potential tourists to Uganda
Target Market:
- United Kingdom
- Germany
- Belgium
- France
- Netherlands
- Nordic region
- USA and Canada
- India
- Japan
- Russia
- China
Strategy: Devising
