Sales promotions are designed to stimulate the purchase of your product or service by adding an incentive around its purchase. It encourages initial purchase, fosters repeated usage and helps build consumer brand loyalty. They are great marketing tools within the community as it offers it an opportunity to draw a bargain, participate in sweepstakes and provides a chance to try the product before its purchase. A product that is marketed at the point of interaction also has a better chance of selling than the one that is lying on the shelf.