Multicultural Marketing Is All About the Metrics

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There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer attention...

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How To Find The Right Ethno-Multicultural Influencer

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Finding influencers who will be the right fit for your brand is always a difficult process. Not only do you have to make sure that what they post is...

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