There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer attention to reflects the buying patterns and preferences of the multicultural...
Continue Reading
Finding influencers who will be the right fit for your brand is always a difficult process. Not only do you have to make sure that what they post is appropriate for your brand, you also need to make sure...
The corona-virus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return stronger and smarter; this requires a rethinking of their...