Multicultural Marketing Is All About the Metrics

June 12, 2020 By: wmutenza0 comments

There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer attention...

How To Find The Right Ethno-Multicultural Influencer

June 8, 2020 By: wmutenza0 comments

Finding influencers who will be the right fit for your brand is always a difficult process. Not only do you have to make sure that what they post is...

Why ethnic marketing should be part of your Post-Covid marketing plan?

June 6, 2020 By: wmutenza

The corona-virus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and...