TikTok is launching a platform for businesses that it hopes will encourage more brands to use the platform to reach their consumers.

Created as a way to give brands opportunities for creative storytelling, TikTok For Business aims to give marketers the tools to be discovered and connect with the broader communities around them.

And the company has some advice for brands: make TikToks, not ads. It advises that creative, light-hearted and fun content is seen as the best way to connect with the young audience that uses the app.

TikTok’s head of Europe, global business solutions, Stuart Flint says: “We’ve seen more and more brands embrace the unique and creative ways the TikTok community expresses themselves through video.

“The experience is real, light-hearted and fun, and as we’ve seen over the course of these dynamic times, users and brands have the ability to make a meaningful and positive impact on their communities.

“We’re excited to officially introduce TikTok For Business and continue building products, services and resources for marketers to engage their communities in a new and innovative way, and show them how TikTok is a creative and valuable marketing platform.”

Source: Marketing Week Reporters