Compared with traditional advertising media, Bluetooth advertising has the following advantages:
- Unlimited Free Advertising
- 24x7x365 information delivery with very little operator intervention required.
- Information transfer will not be any interference with telecom operators
- Information directly to the customer’s personal mobile device
- Users have the right to decide whether to accept the information and this make it legal to demploy it anywhere
- Sent a variety of file formats (animated gif, mp3, games, Java applications, ring tones, business cards)
- Advertising content easily understood by customers
- Can be installed in any place you want to display information
- Information can be saved for future to see when needed
- You can fully control the entire marketing process, and can easily make changes to your ad content and plans.
- Bluetooth Marketing is environmentally friendly because there is no paper waste; you are simply transferring rich multimedia digital flyers direct to people’s phones. Many local authorities are now banning the use of paper flyers for environmental reasons.
- A lot of your target customers, almost everyone has a mobile phone, and over 90% of all have Bluetooth-enabled mobile.
- Far more cost effective than Newspaper, Radio and Directory Advertising
- Has no hidden fees or ongoing costs only a fixed cost
- Measurability you will know how many customers accepted which of your ads, which rejected the ad content. Any other advertising method can only be estimated.