Field Marketing is the utilisation of highly skilled people to conduct brand-building exercises. These exercises can be long or short term. The Client provides a brief with specific goals and targets. Staff are then trained and assigned to achieve the objectives. Field marketing can deliver fast results and brand development.
Why Use Field Marketing:
- Face to face contact with a targeted consumer is the most effective method to build a brand.
- Field Marketing companies can offer comprehensive support to a range of marketing operations.
- With nationwide and multi-skilled staff, field marketing companies are ideal for nationwide promotions as well as one-off localised campaigns.
- Field Marketing allows fast and flexible solutions to our ever changing environment.
- Each campaign is individually designed to meet the client’s objectives, and may involve two or more of the core operations. Outsourcing this activity can save companies thousands of pounds .