What is Field Marketing

July 16, 2020 By: wmutenza0 comments

Field Marketing is the utilisation of highly skilled people to conduct brand-building exercises. These exercises can be long or short term. The Client provides a brief with specific goals and targets. Staff are then trained and assigned to achieve the objectives. Field marketing can deliver fast results and brand development.

Why Use Field Marketing:

Face to face contact with a targeted consumer is the most effective method to build a brand.
Field Marketing companies can offer comprehensive support to a range of marketing operations.
With nationwide and multi-skilled staff, field marketing companies are ideal for nationwide promotions as well as one-off localised campaigns.
Field Marketing allows fast and flexible solutions to our ever changing environment.
Each campaign is individually designed to meet the client’s objectives, and may involve two or more of the core operations. Outsourcing this activity can save companies thousands of pounds .