What types of businesses can benefit from Bluetooth marketing?

Bluetooth Advertising can be used, in almost any industry, to help increase sales and brand awareness, by sending your message directly to potential customers; continuously, automatically and totally FREE!! By ensuring your sales details are saved in the mobile phones of your customers, you too can realise the benefits of Bluetooth advertising. Take a look below to see how TextBlue can make a positive difference to your business:

  • Money transfer companies – The service has been tested and used  to remind people passing-by or visiting the shop of current competetive rates
  • Shopping Centres – You can send a business card to customers containing information such as the shop address, phone number and e-mail address. Using gif animations you can send special offers to visitors.
  • Churches – Will deliver information messages to people either inside your church or passing by close to your premises. The unit quickly identifies a Bluetooth enabled device as it comes into range and immediately attempts to deliver the selected information message to the device.
  • Hairdressers, Beauty Salons, etc – As a customer enters or passes by your salon they are automatically offered your electronic business card and once they accept it, it will automatically be stored in their mobile phone for future appointment bookings.
  • Restaurants – As a customer passes by or sits and has a meal in your restaurant you can configure your Bluetooth sender to automatically send out restaurant promotions via a digital flier or Video clip so while the customers are waiting for their meal they can take a look at current specials or you can send out your electronic business card, your restaurants details will be stored in their mobile phone for future reservations.
  • ClubberThe service is perfect for the hospitality industry for delivering information and offers to the clientele within your venue.Operation is simplicity itself, the operator can select to send a particular file or enter the details of the message or calendar event from the easy to use interface and after clicking Start, the system will immediately start locating Bluetooth enabled devices and start attempting to deliver the selected file.During an attempt to send the file / information, the user will be alerted that the device is attempting to send data to them and upon acceptance the information will then be sent to target phone / PDA.The information file, once transferred to the target phone can then be viewed and saved on the phone and in turn can be sent to other friends phones using the either Bluetooth or via SMS/MMS. When offering interesting and / or attractive offers we have found that this ability to send these files between devices can mean the exposure of the information can grow exponentially.
  • Airport Lounges The airport should be the first point of selling a country and the amount of traffic going through airports is growing every day. Most of the traffic is either business or tourist and most of them have to wait in airport lounges or bars for up to two hours befor boarding a plane.Have you ever thought of tapping into that constant stream of traffic. Using bluetooth proximity services you could slowly introduce passengers to products and services while they wait to board their aircraft. If you have ever enquired about how much it is to advertise in the airport lounge or bar at an airport and you would know that it can be very expensive. Using a Bluetooth Proximity Marketing Tool you could slash nearly 99 per cent of the costs from advertising this way.
  • Business to Consumer – As a customer enters or passes by your business they are automatically offered your electronic business card and once they accept it, it will automatically be stored in their mobile phone for future sales, You can also send Digital fliers or video clips showing promotions taking place or new products been released.
  • Dental Surgeries, Optometrists, etc – As a customer enters or passes by your practise they are automatically offered your electronic business card and once they accept it, it will automatically be stored in their mobile phone for future appointment bookings.
  • Business to Business – As a customer enters or passes by your business they are automatically offered your electronic business card and once they accept it, it will automatically be stored in their mobile phone for future sales, You can also send Digital fliers or video clips showing promotions taking place or new products been released, This is extremely effective at trade shows.
  • Schools, Universities, Private Nurseries, etc – As a parent or student enters or passes by, they are automatically offered your electronic contact details and once they accept them, they will automatically be stored in their mobile phone for future use.
  • Tradeshows – At tradeshows make your presence felt by using Bluetooth marketing. Push your products and brands into the mobile phones of Exhibition visitors that either walk by or visit your Exhibition Stand. As a Tradeshow or Event's Organiser you can use the Bluetooth Proximity Marketing System to send information to visitors about opening times, a list of exhibitors or use the system as a tool to sell advertising space or products for your Exhibitors.
  • Football Stadiums and Sports Arenas – Stadiums and arenas are able to hold thousands of people at any one time, this therefore offers promoters a captive audience enabling them to take advantage of Bluetooth Advertising sending messages direct to this captive audience. Changes to the schedule, updates on events, changes in the players list etc. These can quickly be created and sent via Bluetooth to all spectators with your sponsors branding all over which would generate significant revenue opportunities. In addition to this, Sports Arenas could also benefit from a premium Short Code for competitions like "man of the match" etc which can be advertised using Bluetooth and used to further increase the clubs revenue opportunities.