There are currently over 10.6 million people living in the United Kingdom from an ethnic minority and this group is currently the fastest growing population in the UK, with 80% of population growth attributed to them.

However, within all of the facts and figures surrounding ethnic minorities, there is one keyword we must understand: communities.

ThePromota! Ethnic understands that each ethnic community is different; they have varying consumer needs, tastes and behaviours, they are constantly evolving and changing and this is what makes us multicultural marketing specialists.

A report conducted by IPA in 2014, known as “The New Britain” report, suggested that approximately 77% of British Asian’s feel that mainstream adverts are irrelevant to them.

We make it our mission to stay one step ahead of ethnic consumer trends, whether your target audience is African, Bangladesh, Pakistan, Somalis, Indian, Filipino or Brazilian, we know what makes them tick and what drives them to make a purchase.

To enable us to do this, we offer a wide range of multicultural marketing services to unlock the potential of ethnic communities.

Every campaign we create is bespoke and individually tailored to our clients’ needs, so that we can consider all variables and maximise your brand’s reach.

In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.