WorldRemit – (Nordic) – ThePromota Africa Ltd

CHALLENGE

WorldRemit a Leader in sending of remittances to Mobile Money worldwide, despite of their organic growth in the Nordic they wanted an agency which can help them to strengthen their brand to the Filipino and African market which is is their fastest growing.

OBJECTIVE

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents

IDEA

Trip to the Nordic
Community mapping and market appraisal recommendations
Strategy planning

MECHANICS

The campaign was launched through various community activities in Norway, Denmark, Germany and Sweden.Some of the activities included:
- Sponsor various events
- Road shows and street activations
- Social clubs: Sponsoring several social events including churches in the Nordic African community, such as Light House in Copenhagen……(to list a few more in Stockholm)
- Cultural Groups: Africans tend to socialize according to countries, and in their country community they socialize according to their tribes. We targeted various cultural activities to reach out to the targeted communities.

DELIVERABLES

Promotional Staffing – Brand Ambassadors
Face2Face Engagement
Ethnic owned Business Visits
Merchandising
Printing
Logistics
Event Management
Media Buying and Planning

RESULT

On-going campaigns in Nordic countries including Sweden, Norway, Denmark and Germany
Increase awareness of the WorldRemit services and competitive transfer rates to increase WorldRemit presence
Educate people on using a PC, phone or tablet to send money.
Engaged the targeted ethnic communities in various environment eg: churches, events…
Develop and strengthen the relationship between WorldRemit and the African Community in UK.

TESTIMONIAL

Very efficient team

Working with Willy Mutenza has been a huge pleasure! Willy and his team work tirelessly and efficiently to ensure projects are executed to a high standard. Willy in particular has seen through some of our most successful projects end to end across our key EMEA countries and continuous to strive for client satisfaction with great professionalism. I would not hesitate to recommend Willy and The Promota Africa for community targeted projects and events.