CLIENT

WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.

WorldRemit (Nordic) activations

CHALLENGE

WorldRemit a Leader in sending of remittances to Mobile Money worldwide, despite of their organic growth in the Nordic they wanted an agency which can help them to strengthen their brand to the Filipino and African market which is is their fastest growing.

  • Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
  • Educate the audience about the benefits of sending the money online, rather the offline via agents
  • Trip to the Nordic
  • Community mapping and market appraisal recommendations
  • Strategy planning
  • The campaign was launched through various community activities  in Norway, Denmark, Germany and Sweden.Some of the activities included:
    • Sponsor various events
    • Road shows and street activations
    • Social clubs: Sponsoring several social events including churches  in the Nordic African community, such as Light House in Copenhagen……(to list a few more in Stockholm)
    • Cultural Groups: Africans tend to socialize according to countries, and in their country community they socialize according to their tribes. We targeted various cultural activities to reach out to the targeted communities.
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Ethnic owned Business Visits
  • Merchandising
  • Printing
  • Logistics
  • Event Management
  • Media Buying and Planning
  • On-going campaigns in Nordic countries including Sweden, Norway, Denmark and Germany
  • Increase awareness of the WorldRemit services and competitive transfer rates to increase WorldRemit presence
  • Educate people on using a PC, phone or tablet to send money.
  • Engaged the targeted ethnic communities in various environment eg: churches, events…
  • Develop and strengthen the relationship between WorldRemit and the African Community in UK.

Very efficient team

Working with Willy Mutenza has been a huge pleasure! Willy and his team work tirelessly and efficiently to ensure projects are executed to a high standard. Willy in particular has seen through some of our most successful projects end to end across our key EMEA countries and continuous to strive for client satisfaction with great professionalism. I would not hesitate to recommend Willy and The Promota Africa for community targeted projects and events.

Negsti Habtom
Marketing Campaign Coordinator, WorldRemit (2019)

CASE STUDY

We are proud to say that we have been working with WorldRemit since 2015 as an exclusive consultant responsible for market activations in UK, Uganda and Europe. This also includes partnership acquisitions in Tanzania and Uganda.