WorldRemit – ThePromota Africa Ltd

CHALLENGE

WorldRemit wanted to start offline campaign to target few hard to reach communities, starting primarily with Filipinos and African Diaspora living in the UK. The niche audiences have certain behaviours as well as live in various parts of the country, especially for Filipino community there is no particular location where the community is dense unlike some other ethnic communities, which makes targeting quite difficult.

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents

OBJECTIVE

Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
Educate the audience about the benefits of sending the money online, rather the offline via agents

IDEA

A multi-faceted approach was devised by engaging the targeted market in their own communities deploying community leaders, brand ambassadors and Promota community experts.

MECHANICS

Engage potential customers and promote WorldRemit’s products and services in England, E. Africa and Nordic.
Visit a range of businesses ethnic local shops, churches and outlets, chosen with an ethnic presence in mind.
Media buying
Engaged the targeted ethnic communities in various environment eg: churches, events…
Radio jiggles on various ethnic radios
Adverts in various media
Campaigns at corner stores, barbers, hair, beauty and food stores
Street campaigns – Distributing promotion materials to Ugandans on streets of London

DELIVERABLES

Promotional Staffing – Brand Ambassadors
Face2Face Engagement
Ethnic owned Business Visits
Merchandising
Printing
Logistics
Event Management
Media Buying and Planning

RESULT

Engaged the targeted ethnic communities in various environment eg: churches, events…
Radio jiggles on various ethnic radios
Adverts in various media
Campaigns at corner stores, barbers, hair, beauty and food stores
Street campaigns – Distributing promotion materials to Ugandans on streets of London

Contract still going on. (non-exclusive)

TESTIMONIAL

Very efficient team

Working with Willy Mutenza has been a huge pleasure! Willy and his team work tirelessly and efficiently to ensure projects are executed to a high standard. Willy in particular has seen through some of our most successful projects end to end across our key EMEA countries and continuous to strive for client satisfaction with great professionalism. I would not hesitate to recommend Willy and The Promota Africa for community targeted projects and events.