WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.
WorldRemit is an online money transfer service that helps migrants from developing countries working in developed countries to send money to friends and family through its mobile app and web service.
WorldRemit wanted to start offline campaign to target few hard to reach communities, starting primarily with Filipinos and African Diaspora living in the UK. The niche audiences have certain behaviours as well as live in various parts of the country, especially for Filipino community there is no particular location where the community is dense unlike some other ethnic communities, which makes targeting quite difficult.
A multi-faceted approach was devised by engaging the targeted market in their own communities deploying community leaders, brand ambassadors and Promota community experts.
Contract still going on. (non-exclusive)
Working with Willy Mutenza has been a huge pleasure! Willy and his team work tirelessly and efficiently to ensure projects are executed to a high standard. Willy in particular has seen through some of our most successful projects end to end across our key EMEA countries and continuous to strive for client satisfaction with great professionalism. I would not hesitate to recommend Willy and The Promota Africa for community targeted projects and events.
Negsti Habtom
Marketing Campaign Coordinator, WorldRemit (2019)
We are proud to say that we have been working with WorldRemit since 2015 as an exclusive consultant responsible for market activations in UK, Uganda and Europe. This also includes partnership acquisitions in Tanzania and Uganda.